Root Baking Co.
Honoring culinary tradition, community, and quality for luminaries of the baking South, Root Baking Company. This packaging suite balances tactile asymmetry with a continental colorway and the tidy aesthetic traditions of 20th century British and French design.
Identity + Packaging Design
The Projects
Concept Development
Art Direction
Wordmark + Identity Design
Illustration Packaging
Collateral Design
Ongoing Marketing + Design Support
“Here, there are no long lines, no gimmicky mimosa deals, no hungover undergrads loudly discussing last night’s conquests. Instead: high ceilings, giant windows streaming light, and nice big tables for those who choose to brunch in packs (I’ll be in the corner, not making eye contact; pretend you don’t see me).”
Hilary Cadigan, Bon Appétit, 07/26/2019