Pizza Jeans
Refining the customer experience for the iconic Atlanta institution, Pizza Jeans. This study took us on a voyage through the calm nostalgia of ‘90s community dinners, the pre-fab exoticism of mid-century red sauce joints, and into the heart of ‘80s camp -- including the development of an ersatz Italian fashion label.
Brand Study + Identity Design
Custom Apparel Design
Special Events
The Projects
Concept Development Copywriting Content Creation
Art Direction
Logo + Identity Design
Illustration Packaging
Merch + Apparel Design
Collateral Design
Ongoing Marketing + Design Support
“To me, good pizza is simple: quality ingredients and really good bread,” Pizza Jeans co-owner and baker Chris Wilkins says in the press release. “We’re trying to embrace the Italian ethic behind great pizza and anchor it where we are. Fundamentally, we think showcasing well-executed dough with regionally sourced ingredients and local flavor makes for a great slice.”
Beth McKibben, Eater Atlanta, 01/16/2020