Terroir
Rewriting the story inside the bottle. A full rebrand: identity design and development for the NYC-based online wine marketplace, Terroir.
Brand Study + Concept Development
Web Design + Content Creation
The Projects
Research & Analysis
Concept Development
Positioning Copywriting Content Creation
Creative Direction
Logo & Identity Design
Web Design
Web Development
Landing Page Development
Social Media Marketing
“Terroir was founded to connect wine drinkers with well-crafted, artisanal wines.
Our name, Terroir, comes from the French word for the environment a wine comes from. It’s the weather and the soils that give a well-made wine unique place-specific flavors. Our favorite definition is “somewhereness.”
The wines we carry all have this certain somewhereness to them. They are special wines, made by master winemakers. Some are terroir-focused wines, others are philosophical, and some even verge on the divine.
A lot of wine companies just make passable wines that are destined for mass consumption from grocery store shelves. We focus on small-batch, craft wineries, because we believe that the difference in taste is so clear.”